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10% vs.15% Discount: Which Offer Increased Revenue Per Visitor?

One of our clients came to us asking whether a 10% or 15% discount on their pop-up offer would increase their revenue and profits. It was a smart question because while it might...

6 Tactics to 4X SMS & Email Opt-ins with Recart’s OneClick Solution

Popups can be a goldmine for engagement and conversions if you use them right.  But as we’ve learned by running over 400+ tests on popups over the years, not all popups are created...

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Introducing OneClick Opt-in: Get 5x Subscribers with The World’s First Typeless Popup

Today, we’re launching the biggest update to Recart SMS: OneClick Opt-in and the Recart Audience Network. If you work with us, you know that we’ve been borderline obsessed with squeezing every last dollar...

Percentage vs. Dollar Discounts: Which Should Your Brand Offer?

When it comes to discounting strategies, brands often face a common dilemma: Should they offer percentage-based discounts or dollar-off discounts?  The simple answer: A/B test it.  Testing both options against each other is...

How to Convert 15% of Your Visitors Into Email/SMS Subscribers

Learn eight ways to convert 15% of your visitors into email and SMS subscribers

Understanding S.H.A.F.T. Compliance for Recart SMS Marketing

What is the SMS Compliance Policy? When it comes to SMS marketing, playing by the rules isn’t optional — it’s a must.  One critical framework you need to burn into memory is the...

In-Popup Confirmation: How to Swell Your Email & SMS Opt-ins by 35%

“A great user experience is a hundred tiny improvements.” – Every UX & product manager, ever. And they’re not wrong.  But you’re not here to make incremental changes to your popup that takes...

SMS Marketing Examples, Ideas & Messages

50 SMS Marketing Examples, Ideas & Messages Organized into 10 Tactics

You’re here looking for ecommerce SMS marketing examples. Texts that generate incremental revenue through new and existing customers alike. Of course, the internet has no shortage of sample text messages. Ideas and inspiration...

Black Friday SMS Ecommerce_ Your 2023 Checklist & Calendar

Black Friday SMS Ecommerce Marketing Guide for 2023

The challenges of this year’s holiday season couldn’t be greater. Nor the stakes, higher. For DTC brands who’ve seen costs rise, sales plateau, and margins erode … you need every advantage you can...

SMS and Email Marketing

SMS & Email Marketing: Acquire Customers, Sell with Automations + Delight with Campaigns

Oftentimes, you’ll see SMS and email put head to head in battle. But the truth is you’re comparing apples to oranges when you should be making a marketing fruit salad. While both are...

Shopify Cart Abandonment: Five Causes + Five SMS Rescues Guide (PDF)

Shopify Cart Abandonment SMS & Email: 5 Causes + 5 Ways to Recover Revenue

If you had $100 dollars in your pocket and accidentally dropped $77.12 on the ground, you’d pick it up … right? You wouldn’t be content with the remaining $22.88. And you definitely wouldn’t...

SMS Marketing Automation for Ecommerce

SMS Marketing Automation for Ecommerce: Five Foundational Flows + Five ‘Humanizing’ Tactics

Generic. Spammy. Inhuman.  Automated SMS marketing doesn’t exactly have the best reputation. Particularly in ecommerce. Of course, it’s hard to fault such unflattering labels given the standard fare … Multi-part sequences slammed together...

Conversion Rate & Other SMS Marketing Metrics With KPIs for Success

15 SMS Statistics for Ecommerce Marketing in 2023 You Can Actually Trust

Apologies to the father of American literature, but Mark Twain was wrong. “There are three kinds of lies: Lies, damned lies, and statistics.” Mark Twain Not a text-marketing expert In truth, four kinds...

SMS Conversion Rate and Ecommerce Metrics

SMS Conversion Rates & More: Five Marketing Metrics + KPIs for Business Growth

You’ve heard text marketing for ecommerce is a must. But you’ve also heard SMS platforms can be expensive. And that metrics like conversion rates or attributed revenue are complicated. Even misleading. With so many other initiatives on...

How to Create & Run Ecommerce SMS Campaigns that Sell - Blog cover

10 Creative Cheatcodes for the Best SMS Marketing Campaigns & Promotions

When it comes to SMS marketing campaigns, you should be sending more texts … not less. Hear us out. Every phone number on your list represents a real person who wants your messages. New subscribers,...

8 SMS Marketing Platforms for Ecommerce - Blog Cover

8 Best SMS Marketing Platforms for Ecommerce + 8 Ways to Choose (2022)

Choosing an SMS platform is difficult. If you’re here, you’ve already figured that out. While personal text messages are second nature, marketing texts are a different beast entirely. Why? For a handful of reasons...

10 SMS Marketing Best Practices for Ecommerce - Blog Cover

10 SMS Marketing Best Practices for Ecommerce

The idea of SMS is great. The results, even better … Higher onsite conversion rates. More new customers. Better retention and increased lifetime value. (To name just a few.) The application, however, can be...

SMS Marketing for Ecommerce: 3 Questions, 5 Strategies & 27 Examples

SMS Marketing for Ecommerce: 3 Questions, 5 Strategies & 27 Examples

If you’re here, I’m going to assume three things. First, you’re a DTC owner or marketer. Second, over the last year, growing your business has become more difficult. Third, you’ve heard of ecommerce...

Influencer marketing: What is seeding and why it works

Influencer Marketing: What Is Product Seeding & Why It Works

If you’re an eCommerce brand and you’re reading this, I have one thing to suggest… influencer marketing. Why? The success of influencer marketing is no secret, with the market growing from $1.7 billion...

3 ways to turn an SMS subscriber into a customer

3 ways to turn an SMS subscriber into a customer

So you’ve been building your SMS subscriber list and have a substantial number of opted-in contacts. Nice work! But your goal isn’t just to have a good database of numbers, you need to...

How to Turn Instagram Followers Into SMS Subscribers

If you want to run a successful email or ecommerce SMS marketing program, you must convert at least 10% of your online traffic into subscribers. When you rely on paid traffic from Facebook,...

sms campaign frequency recart

SMS Frequency: How Many SMS Campaigns Should I Send in a Month?

90% of SMS-user Shopify merchants send less than 2 SMS campaigns per month. While you’ll still see great results with this amount compared to no SMS marketing at all, we found that those...

SMS Templates to Spread Some Love This Valentine’s Day

SMS Templates to Spread Some Love & Get Those Sales This Valentine’s Day

You might hate it or love it, but one thing is sure – it’s hard to ignore the buzz around Valentine’s Day. And as a merchant, you’d truly miss out if you did....

Facebook retargeting vs SMS

SMS vs. Ever-Increasing Costs of Facebook Retargeting Ads?

Are you relying exclusively on Facebook retargeting ads to re-attract visitors to your store? Even with the iOS 14 update, most merchants still spend 30-60% of their revenue on Facebook ads. Look, Facebook...

personalized videos

How to Improve Shopper’s Loyalty With Personalized Videos

We’ve recently had a conversation with customer engagement expert Casey Hill from Bonjoro who shared his thoughts with us on customer lifetime value, loyalty, and the power of personalized videos.  Read on to...

3 Great Mother’s Day Marketing Tactics You Can Steal ( + templates)

Mother’s Day is just around the corner, which means your customers will be on the hunt for the perfect gift for their mom.  Creating campaigns catered specifically to mothers will drive sales at...

Page Subscription Messaging Change

On July 31st, 2019, a big change took effect in Subscription Messaging. Therefore, in order for your business to send Instant Campaigns with Recart outside the 24+1 rule, you need to apply for...

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