Get Ahead with Strategic Insights for Ecommerce

If you had $100 dollars in your pocket and accidentally dropped $77.12 on the ground, you’d pick it up … right? You wouldn’t be content with the remaining $22.88. And you definitely wouldn’t...

Generic. Spammy. Inhuman.  Automated SMS marketing doesn’t exactly have the best reputation. Particularly in ecommerce. Of course, it’s hard to fault such unflattering labels given the standard fare … Multi-part sequences slammed together...

Apologies to the father of American literature, but Mark Twain was wrong. “There are three kinds of lies: Lies, damned lies, and statistics.” Mark Twain Not a text-marketing expert In truth, four kinds...

You’ve heard text marketing for ecommerce is a must. But you’ve also heard SMS platforms can be expensive. And that metrics like conversion rates or attributed revenue are complicated. Even misleading. With so many other initiatives on...

When it comes to SMS marketing campaigns, you should be sending more texts … not less. Hear us out. Every phone number on your list represents a real person who wants your messages. New subscribers,...

Choosing an SMS platform is difficult. If you’re here, you’ve already figured that out. While personal text messages are second nature, marketing texts are a different beast entirely. Why? For a handful of reasons...

The idea of SMS is great. The results, even better … Higher onsite conversion rates. More new customers. Better retention and increased lifetime value. (To name just a few.) The application, however, can be...

The challenges of this year’s holiday season couldn’t be greater. Nor the stakes, higher. From record-breaking growth between 2020–2021 to the first predicted down year in ecommerce history, making your Black Friday profitable never mattered...

When you work in content marketing, it can feel like you’re on an endlessly turning hamster wheel — always searching for the next piece of content that just might catch your audience’s attention and create...

If you’re an eCommerce brand and you’re reading this, I have one thing to suggest… influencer marketing. Why? The success of influencer marketing is no secret, with the market growing from $1.7 billion...

So you’ve been building your SMS subscriber list and have a substantial number of opted-in contacts. Nice work! But your goal isn’t just to have a good database of numbers, you need to...