Get Ahead with Strategic Insights for Ecommerce

If you had $100 dollars in your pocket and accidentally dropped $77.12 on the ground, you’d pick it up … right? You wouldn’t be content with the remaining $22.88. And you definitely wouldn’t...

Generic. Spammy. Inhuman.  Automated SMS marketing doesn’t exactly have the best reputation. Particularly in ecommerce. Of course, it’s hard to fault such unflattering labels given the standard fare … Multi-part sequences slammed together...

Apologies to the father of American literature, but Mark Twain was wrong. “There are three kinds of lies: Lies, damned lies, and statistics.” Mark Twain Not a text-marketing expert In truth, four kinds...

You’ve heard text marketing for ecommerce is a must. But you’ve also heard SMS platforms can be expensive. And that metrics like conversion rates or attributed revenue are complicated. Even misleading. With so many other initiatives on...

When it comes to SMS marketing campaigns, you should be sending more texts … not less. Hear us out. Every phone number on your list represents a real person who wants your messages. New subscribers,...

Choosing an SMS platform is difficult. If you’re here, you’ve already figured that out. While personal text messages are second nature, marketing texts are a different beast entirely. Why? For a handful of reasons...

The idea of SMS is great. The results, even better … Higher onsite conversion rates. More new customers. Better retention and increased lifetime value. (To name just a few.) The application, however, can be...

The challenges of this year’s holiday season couldn’t be greater. Nor the stakes, higher. From record-breaking growth between 2020–2021 to the first predicted down year in ecommerce history, making your Black Friday profitable never mattered...

If you’re here, I’m going to assume three things. First, you’re a DTC owner or marketer. Second, over the last year, growing your business has become more difficult. Third, you’ve heard of ecommerce...

When you work in content marketing, it can feel like you’re on an endlessly turning hamster wheel — always searching for the next piece of content that just might catch your audience’s attention and create...

If you’re an eCommerce brand and you’re reading this, I have one thing to suggest… influencer marketing. Why? The success of influencer marketing is no secret, with the market growing from $1.7 billion...

So you’ve been building your SMS subscriber list and have a substantial number of opted-in contacts. Nice work! But your goal isn’t just to have a good database of numbers, you need to...

According to Brian Kurtz, author of “Overdeliver,” good copy contributes 20% to the buying process, 40% comes from the offer, and another 40% comes from your list. While all are vital elements, we’re here...

Running and marketing a successful eCommerce brand has become increasingly difficult in recent years. There are a number of factors, but one of the things that contribute to the challenge is a mindset...

Despite the onset of the hot summer, the Recart team worked hard in June to bring you some great product feature updates. A brand new opt-in tool was shipped to expand subscriber collection...

  With over 7300 Shopify apps available, you may be a little overwhelmed with the options in front of you. But not all apps are made equal. Depending on your growth stage, some...

Today I’ll be sharing valuable information from real-life customers and from what we’ve seen when businesses launch on Amazon. I’ll also break down some possible unknowns to help you prepare to go live...

“Know thy self, know thy enemies. A thousand battles, a thousand victories.” — Sun Tzu, The Art of War Though written 2,500 years ago to teach military strategy, this philosophy can still be...

We recently spoke with Susanna Papette from Hustler Marketing and gained some great insights into email marketing. She’s been with Hustler Marketing for over 3 years and is an absolute email marketing pro...

In the first two months of Q2 2022, one of the primary product updates was to improve the opt-in experience on Desktop. To do this, we updated the Desktop Popup Editor to allow...

Read the expert opinion of Mike Belasco, a digital marketing problem-solver and founder of agency Inflow. He tells us all we need to know about running marketing audits for your eCommerce business.  Before you...

If you want to run a successful email or ecommerce SMS marketing program, you must convert at least 10% of your online traffic into subscribers. When you rely on paid traffic from Facebook,...

I had the pleasure of speaking with one of the leading PPC experts in the eCommerce industry, Gabriel Segall. In this interview we talk about the burning topic of TikTok ads.  Giving insights from his...

Running an online store goes far beyond churning out products and marketing them to customers.  In a brief chat with the CEO of Crystallize Bård Farstad, he talks to us about the importance of site...

Speaking to Colby Flood, founder of BrighterClick and experienced marketing director, we realized that there’s more to marketing than making tons of profit. In this article, Flood guides us on all there is...

Why ignoring or procrastinating on TikTok will cost your business hundreds of thousands if not millions in sales Is very simple… TikTok is here to stay and there is nothing you can do...

90% of SMS-user Shopify merchants send less than 2 SMS campaigns per month.  While you’ll still see great results with this amount compared to no SMS marketing at all, we found that those...

You might hate it or love it, but one thing is sure – it’s hard to ignore the buzz around Valentine’s Day. And as a merchant, you’d truly miss out if you did. ...

Are you relying exclusively on Facebook retargeting ads to re-attract visitors to your store? Even with the iOS 14 update, most merchants still spend 30-60% of their revenue on Facebook ads. Look, Facebook...

We’ve recently had a conversation with customer engagement expert Casey Hill from Bonjoro who shared his thoughts with us on customer lifetime value, loyalty, and the power of personalized videos.  Read on to...

Learning and discovering small details that have a significant impact on your eCommerce performance takes years of observation and millions of investing in marketing. One of our partners, Alexander Skibinskiy, CEO at ALLDGT...

What you’ve been learning about print on demand so far is wrong, if it wasn’t you’d be on your way to your first $100k. If you are, congratulations, it’s a milestone that is...

Why is Email Marketing So Powerful? In a single word, it’s all about … CONTROL! Email Marketing provides you unlimited power to “Always enter the conversation already taking place in the customer’s mind.” (Robert Collier). ...

Google updates its search engine ranking algorithm numerous times yearly; however, the changes usually go out without chatter in most cases. With the inception of the search engine and PageRank algorithm Google has...

Mother’s Day is just around the corner, which means your customers will be on the hunt for the perfect gift for their mom.  Creating campaigns catered specifically to mothers will drive sales at...

The end of summer is a special period for most of us every year. No wonder that ecommerce businesses also often run special promotions to celebrate the Back to School period and Labor...

Did you notice that people seem to like an activity more if its outcome is not obvious? As shown by several studies, most people are, in fact, more motivated to complete a goal...

Most ecommerce marketing experts already know that social media platforms are perfect for running giveaways. Especially Facebook, because it guarantees high engagement rate and granular audience targeting. Brands usually gather the largest following...

The Facebook comments entry point option will allow you to send any Recart conversation flow automatically to people who comment on a selected Facebook post. This is a long-awaited update to Recart that...

In a recent update, we added a new entry point for Recart conversation flows: Facebook comments. This option allows you to connect new conversation flows to any Facebook post. The conversation flow will...

National holidays, like Independance Day, are the perfect opportunity to run a special promotion. If done right, special promotions will help you sell more, connect to your audience and reach completely new people...

Messenger marketing changed ecommerce marketing. When Messenger launched as a marketing channel, it quickly became the most profitable channel in the toolbox of ecommerce marketers. Facebook is making changes to its Messenger policies...

For the past year, I’ve been helping our largest merchants’ marketing teams to develop their Messenger marketing strategies and generate tens of millions of dollars in extra revenue. Messenger tools can perform in...

Facebook Pixel Helper is a free Chrome extension. It works in the background to analyze websites if they have the Facebook Pixel code implemented. First, let’s quickly summarize why it is crucial to...

Facebook and Instagram retargeting has been a go-to retargeting channel for e-commerce store owners for years. Add Messenger retargeting to your strategy to increase your return on ad spend. Shoelace or Retargetapp are...

What is the change? On July 31st, 2019, a big change took effect in Subscription Messaging. Therefore, in order for your business to send Instant Campaigns with Recart outside the 24+1 rule, you...

In the highly competitive world of retail, you need every advantage you can get. There are endless great products and services out there. Therefore, to succeed, you need to distinguish yourself from the...

The Wild West. Lawless and unforgiving. A land where enterprising sorts could carve out a future for themselves and their descendants, often through somewhat questionable means. Messenger has, until recently, been similar to...

The majority of Millennials and Generation Z consumers will look for reviews or conduct extensive research on a product prior to purchase. Throughout this research, there are numerous conscious and subconscious considerations that...

What’s the best way to increase the revenue of your ecommerce store? Difficult question to answer, right? I mean, there’s a multitude of potential answers to that question, all differing depending on the...

89.09% of your site visitors won’t even add an item to their cart. 78.65% of those who did will abandon their cart before purchasing. 88.5% of those you target with abandoned cart emails...

Average order value (AOV) is one of the most important metrics for your ecommerce store. Increase AoV and you’re increasing overall revenue WITHOUT having to spend money attracting new customers. For example, if...

One of the biggest challenges facing e-commerce retailers is getting and remaining profitable. While there are many tools for selling online that can help you achieve this goal, few, if any, are as...

What’s the most important metric for your ecommerce store? This is a question I’ve long wrestled with. A question that has plagued me for years because the majority of advice out there goes...

 You know that feeling of coming to a product page that just feels right, but you have no idea why? Luckily, we do. It’s every shop’s goal and every shopper’s dream. In a...

Facebook recently released the latest tool to engage, support your customers and grow your Messenger list – right on your ecommerce store. Right after the Messenger team released the feature, we started working...

As any online store owner will agree, you just can’t survive without traffic to your site. The very nature of eCommerce business success is the amount of traffic the site is getting and...

It’s every store owner’s dream. To know, whether at your desk or not, that your store is continuing to effectively chase prospects, warm leads, re-engage cart abandoners, and drive more revenue. Automation and...

Running an ecommerce business is complex. One day you’re happy. You’re plodding along nicely, working on your daily tasks and seeing great sales. All is well in the world. But the next day...

We have an exciting announcement today: We start the Recart Affiliate Program that will let you earn even more with us. Sign up today and you will get 20% of all payments made...

Today, we say goodbye to GhostMonitor and hello to Recart. Many things have changed: Our features, name, design and pricing. But one key thing remains the same: Our goal of helping your business...