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There are few more controversial marketing methods than popups. Most people would argue they’re annoying. That they destroy the user experience and make sites an absolute mess to navigate. That the benefit of using them is outweighed by the frustration they caused. I once had a consultant tell me to drop them because I was […]
Most entrepreneurs who start a physical product business want to have a massive brand. One of the most popular questions I was asked as I was growing my fledgling company was “What advice do you have for somebody who is starting a new brand?” That word kept coming up over and over. Brand. Their end […]
One mistake. That’s all it takes to make life more difficult that it needs to be. A single hiccup can derail even the best laid plans, put you on the back foot, and have you fighting for something that should come to you freely. It’s no different with Facebook Messenger. Break the rules and you […]
Getting users to return to their abandoned carts and complete their purchases is incredibly valuable at minimal cost — that much, I’m sure, you already know. But just having a robust system for reaching out to those who have left your sales funnel isn’t enough. You also need to have the right message to bring […]
The Wild West. Lawless and unforgiving. A land where enterprising sorts could carve out a future for themselves and their descendants, often through somewhat questionable means. Messenger has, until recently, been similar to the Wild West. We’ve seen entrepreneurial kinds push the platform to its limits to see exactly what can be achieved. And these […]
Our key objective is to make the Recart platform as effective as possible. Today, we are proud to announce our newest integration with Omnisend! You may’ve come across this app as Soundest before. Now, it has grown into a powerful e-commerce marketing automation platform that helps you to convert your visitors into buyers and drive […]
Research shows that over three-quarters of shoppers choose to leave a site without completing a purchase. The decision to abandon a cart could be down to any number of things – from shipping costs and mobile experience to deciding to research more or perhaps even buy in-store. Regardless of the reason, abandoned carts equal lost […]
The majority of Millennials and Generation Z consumers will look for reviews or conduct extensive research on a product prior to purchase. Throughout this research, there are numerous conscious and subconscious considerations that occur. Considerations which contribute to the shopper’s decision on whether or not to make a purchase. Social proof is a key element […]
What’s the best way to increase the revenue of your ecommerce store? Difficult question to answer, right? I mean, there’s a multitude of potential answers to that question, all differing depending on the size of your store, your budget, and what your long and short-term goals are. You could explore influencer marketing, implement PPC ads, […]
It’s a question that’s plagued merchants from time immemorial. A single question which – regardless of industry, product, platform, or process – causes more stress to store owners than any other. “How can I increase revenue.” The simple answer is to sell more products. However, as time has passed and technology progressed, the methods to […]
