Get Ahead with Strategic Insights for Ecommerce

The challenges of this year’s holiday season couldn’t be greater. Nor the stakes, higher. For DTC brands who’ve seen costs rise, sales plateau, and margins erode … you need every advantage you can...

Oftentimes, you’ll see SMS and email put head to head in battle. But the truth is you’re comparing apples to oranges when you should be making a marketing fruit salad. While both are...

If you had $100 dollars in your pocket and accidentally dropped $77.12 on the ground, you’d pick it up … right? You wouldn’t be content with the remaining $22.88. And you definitely wouldn’t...

Generic. Spammy. Inhuman.  Automated SMS marketing doesn’t exactly have the best reputation. Particularly in ecommerce. Of course, it’s hard to fault such unflattering labels given the standard fare … Multi-part sequences slammed together...

Apologies to the father of American literature, but Mark Twain was wrong. “There are three kinds of lies: Lies, damned lies, and statistics.” Mark Twain Not a text-marketing expert In truth, four kinds...

You’ve heard text marketing for ecommerce is a must. But you’ve also heard SMS platforms can be expensive. And that metrics like conversion rates or attributed revenue are complicated. Even misleading. With so many other initiatives on...

When it comes to SMS marketing campaigns, you should be sending more texts … not less. Hear us out. Every phone number on your list represents a real person who wants your messages. New subscribers,...

Choosing an SMS platform is difficult. If you’re here, you’ve already figured that out. While personal text messages are second nature, marketing texts are a different beast entirely. Why? For a handful of reasons...

The idea of SMS is great. The results, even better … Higher onsite conversion rates. More new customers. Better retention and increased lifetime value. (To name just a few.) The application, however, can be...

If you’re here, I’m going to assume three things. First, you’re a DTC owner or marketer. Second, over the last year, growing your business has become more difficult. Third, you’ve heard of ecommerce...

If you’re an eCommerce brand and you’re reading this, I have one thing to suggest… influencer marketing. Why? The success of influencer marketing is no secret, with the market growing from $1.7 billion...

So you’ve been building your SMS subscriber list and have a substantial number of opted-in contacts. Nice work! But your goal isn’t just to have a good database of numbers, you need to...

If you want to run a successful email or ecommerce SMS marketing program, you must convert at least 10% of your online traffic into subscribers. When you rely on paid traffic from Facebook,...

90% of SMS-user Shopify merchants send less than 2 SMS campaigns per month. While you’ll still see great results with this amount compared to no SMS marketing at all, we found that those...

You might hate it or love it, but one thing is sure – it’s hard to ignore the buzz around Valentine’s Day. And as a merchant, you’d truly miss out if you did....

Are you relying exclusively on Facebook retargeting ads to re-attract visitors to your store? Even with the iOS 14 update, most merchants still spend 30-60% of their revenue on Facebook ads. Look, Facebook...

We’ve recently had a conversation with customer engagement expert Casey Hill from Bonjoro who shared his thoughts with us on customer lifetime value, loyalty, and the power of personalized videos.  Read on to...

Google updates its search engine ranking algorithm numerous times yearly; however, the changes usually go out without chatter in most cases. With the inception of the search engine and PageRank algorithm Google has...

Mother’s Day is just around the corner, which means your customers will be on the hunt for the perfect gift for their mom.  Creating campaigns catered specifically to mothers will drive sales at...

The Facebook comments entry point option will allow you to send any Recart conversation flow automatically to people who comment on a selected Facebook post. This is a long-awaited update to Recart that...

On July 31st, 2019, a big change took effect in Subscription Messaging. Therefore, in order for your business to send Instant Campaigns with Recart outside the 24+1 rule, you need to apply for...