When you work in content marketing, it can feel like you’re on an endlessly turning hamster wheel — always searching for the next piece of content that just might catch your audience’s attention and create the results your stakeholders want. What if …
Speak to your audience where they are the most Before we dive into the platforms themselves, the first question to ask is “Where is my customer?”. All platforms have potential value but distributing content for your audience in the wrong …
If you’re an eCommerce brand and you’re reading this, I have one thing to suggest… influencer marketing. Why? The success of influencer marketing is no secret, with the market growing from $1.7 billion in 2016 to $13.8 billion in 2021. …
It’s no mystery that customer retention costs are much lower than customer acquisition costs. You are not living amidst a zombie apocalypse where every customer has constant needs (brains). No! The privilege of living amongst billions of people is immense …
If you’ve been shopping in a mall in the United States recently, the chances are high that you’ve encountered some innovative SMS marketing. You may also have noticed that some big names like Calvin Klein, Tommy Hilfiger, and Ralph Lauren …
Now I know what you might be thinking… “Are you out of your mind?!” With the rising prices, change in consumer behavior, war, and conflicts, this seems like the best time to pull back on your digital advertising. A time …
So you’ve been building your SMS subscriber list and have a substantial number of opted-in contacts. Nice work! But your goal isn’t just to have a good database of numbers, you need to get your return and convert those eager …
As Shopify store owners, you have the world at your fingertips with a massive range of apps, tools, and channels. But some tactics have gone from “nice-to-have” to “must-have” in the last few years. And while specific channels, like email, …
According to Brian Kurtz, author of “Overdeliver,” good copy contributes 20% to the buying process, 40% comes from the offer, and another 40% comes from your list. While all are vital elements, we’re here to break down the list component and …
Running and marketing a successful eCommerce brand has become increasingly difficult in recent years. There are a number of factors, but one of the things that contribute to the challenge is a mindset I call One-itis. This is when a …
Despite the onset of the hot summer, the Recart team worked hard in June to bring you some great product feature updates. A brand new opt-in tool was shipped to expand subscriber collection options. A new segment condition was introduced …
With over 7300 Shopify apps available, you may be a little overwhelmed with the options in front of you. But not all apps are made equal. Depending on your growth stage, some may be too complex while others may lack …
Today I’ll be sharing valuable information from real-life customers and from what we’ve seen when businesses launch on Amazon. I’ll also break down some possible unknowns to help you prepare to go live with your Amazon listing. Brands Grow Faster …
“Know thy self, know thy enemies. A thousand battles, a thousand victories.” — Sun Tzu, The Art of War Though written 2,500 years ago to teach military strategy, this philosophy can still be applied to business today — especially when …
By 2025, 7.49 billion people are expected to have mobile phones and 72% of all internet users will solely use smartphones to access the web. And in 2021, $3.56 Trillion in retail eCommerce sales were made from mobile users. Mobile …
How helpful would it be to create personalized shopping experiences for your customers using data you collected from them? We had a chat with Gen Furukawa, co-founder of Prehook, on all the benefits gathering zero-party data from your customers would …
We recently spoke with Susanna Papette from Hustler Marketing and gained some great insights into email marketing. She’s been with Hustler Marketing for over 3 years and is an absolute email marketing pro and is credited with creating an in-house …
Brands Grow Faster With Text Marketing Schedule a free demo of Recart and get your SMS marketing up and running in 3 days. Book a Demo Every eCommerce business has slow seasons, purchase lulls, and experiences the stress of unexpected …
In the first two months of Q2 2022, one of the primary product updates was to improve the opt-in experience on Desktop. To do this, we updated the Desktop Popup Editor to allow additional images and GIFs on the Popups, …
There are a few ways to define marketing spam, but I’m willing to bet that the thought at the top of your mind is “too many”. And with the average US smartphone user getting 65 and 80 notifications every day, …