Today, we’re launching the biggest update to Recart SMS: OneClick Opt-in and the Recart Audience Network.
If you work with us, you know that we’ve been borderline obsessed with squeezing every last dollar out of popups and SMS for you.
But as DTC brands double down on email and SMS every year, nobody seems to be focusing on the #1 indicator of success in retention: the list growth rate.
So, we ran 400+ A/B tests, put 100 million popup impressions under a microscope, and here’s what we learned: no matter how much we optimized, the biggest barrier is still the same — making people type their emails and phone numbers.
Nobody wants to do it, and it’s killing conversion rates.
So, we thought, “Why not bypass typing altogether?”
This led us to OneClick Opt-in, the world’s first lead-capture tool that lets your future customers join your email and SMS lists with — you guessed it — one click.
No typing, no typos, no bounced emails, just a 5x lift in your list growth rates.
OneClick auto-fills their information right into your popups, so they can skip the clunky data entry and wasted time.
It’s fast, it’s smooth. It’s lead-capture magic.
An average popup experience takes 52 taps and 2 redirections from and back to the website. OneClick changes that forever.
Here’s how it works:
- Visitor Signs Up Once: When a customer, like Lisa, opts in for a discount on a Recart popup at “HappyFeet,” Recart’s audience network securely stores her sign-up data with her permission.
- Auto-Filled on Future Visits: Later, Lisa visits “HomeGoods,” another site using Recart popups. Her details are already filled in, so she can join the list & claim her discount with just one click — no typing necessary.
Recart’s OneClick taps into our secure audience network, making sign-ups fast and easy across all sites in the network.
A Revolution in List Growth
OneClick tackles one of the biggest challenges for online stores: low opt-in rates.
Brands work hard to drive traffic, only to see 96.4% of visitors leave without joining their email and SMS lists.
Traditional popups achieve an average opt-in rate of 3.6%.
Recart’s popups achieve an average opt-in rate of 12.5%.
Recart’s OneClick opt-in rate reaches an average of 20.1%.
Not only does this eclipse traditional, and what is considered “acceptable”, popup standards — OneClick will transform your list-building efforts and your potential revenue.
As customer acquisition costs continue to rise, brands rely more on owned channels like email and SMS to drive revenue.
The most impactful KPI for boosting revenue from these channels? List growth.
5Xing your list growth rate with OneClick can completely change your email and SMS revenue potential, providing a cost-effective way to engage and retain customers.
Recart’s OneClick typeless popup has leveled up its industry-leading performance with an effortless user journey that takes shoppers from “just browsing” to “yes, I’ll claim that discount” in mere seconds.
Speed is critical in converting visitors because each second spent filling out a form is an opportunity for distraction or dropout.
OneClick bypasses this hassle by simplifying the experience.
Why Typeless Matters
Typing on a phone is time-consuming, and can lead to clumsy errors with small screens, and autocorrect often causes typos or missed entries that frustrate users and lead to incomplete sign-ups. Most importantly, people absolutely hate it.
On average, a customer spends 31 seconds in the email field of a welcome popup, often making typos, deleting, and retyping. Only 14% of customers use auto-fill.
There’s a strong reason why one-click checkouts surged in popularity starting with Amazon in 1999.
This innovation led to skyrocketing conversion rates up to 30% when compared to traditional multi-step checkout processes.
Yet, no companies tapped into the same concept for list growth — until now.
With OneClick, visitors can join your lists without agitation, making opting in more attractive than ever.
OneClick: A Game Changer in List Growth Strategy
The time of your customers manually entering in their information, which leads to high abandonment rates due to typos, time delays, and general inconvenience — is over.
This new feature?
It’s like NOS for your revenue engine.
It turns up your email and SMS game — the exact channels your DTC brand’s been banking on — and delivers the kind of cash flow that isn’t just noticeable; it’s undeniable.
Because of OneClick, expect your revenue to skyrocket, and your brand to feel the boost where it counts: right at the bottom line.
Join the Waitlist for Early Access
Want in?
Get on our early access waitlist and be the first to turn OneClick into your “unfair advantage” over your competitors & in-house goals.
We’re talking about a chance to:
- Reach your email list growth numbers in weeks instead of years
- Swell your revenue
- And eliminate friction to create a better CX experience for your customers
The future of frictionless, lead-capturing power for your email and SMS lists is here.