6 Tactics to 4X SMS & Email Opt-ins with Recart’s OneClick Solution

GigiRodgers
Gigi Rodgers
GigiRodgers
Gigi Rodgers

Popups can be a goldmine for engagement and conversions if you use them right. 

But as we’ve learned by running over 400+ tests on popups over the years, not all popups are created equal. 

From the discount you offer to the design layout, every little detail impacts how well your popup performs. 

The truth is that most brands don’t dig deep enough. They thumb-suck an offer and ask a designer to create something on brand. This may have worked five… or even three years ago, but the market has become cut-throat and businesses simply need to do more.

To help, we’ve outlined five tactics that you probably aren’t using, but should be. 

And, we’ve got a world-first new feature that’s enabling visitors to opt-in in one click (4X’ing conversions). It’s our “OneClick Solution”, but more on that later.

Six Tried-and-Tested Popup Tactics You Should Implement

1. Use Fullscreen Popups for ~5-10% Conversion Boost

Go with a full-screen popup. We discovered that it captures the visitor’s complete attention, eliminating distractions and increasing the likelihood they’ll engage with your message. 

2. Add a Teaser Step for ~20% Conversion Boost

Add a teaser step with a teaser offer like this free shipping example. You can keep it simple like “Do you want the discount? Yes or No”. 

This boosts conversion rates by an average of 20% because it offers a first step that’s easy to commit to and quick to click.

3. Implement In-Popup Confirmation for ~90-120% Conversion Boost

Sending visitors off your site mid-sign-up is a big no-no. It leads to distractions and leaves too much room for people to change their minds.

In-popup confirmation keeps visitors on the page by automatically detecting and applying the opt-in code. This feature consistently boosts conversions by 90-120% — That’s why we’ve built it into Recart.

4. Set a 2-second Delay on the Exit Button for ~11% Conversion Boost

Delay the exit button by 2-seconds. We’ve found that those extra seconds reduce instant closures, giving visitors time to read the offer.

5. Make Input Fields Large + Add Contrast for ~10% Conversion Boost

While visitors can read everything in both designs, we’ve discovered that time and time again, high contrast, and large font, outperform the rest.

And it’s an easy one.

What needs to be large? The email input field and the CTA.
Where does the contrast need to be applied? The CTA button.

6. Use One Click Opt-In for a ~20% Conversion Boost

oneclick-opt-in-metaimage

Thanks to tactics one through five, the average Recart popup already converts 12.5% of your visitors into email and SMS subscribers.

That’s 3.5 times better than your standard popup, which averages a meager 3.6%.

Add OneClick to the mix, and your popup conversion rates climb to an average of 20.1%. 

No typing in email addresses or phone numbers — simply one click, and now you’ve converted up to 4X more of your visitors into subscribers.

It’s all thanks to the Recart audience network, which saves visitor opt-in information from the first popup and auto-fills it in any future network forms.

This is a BIG one. 

Every time we implement this change for our brands, they’re astounded. 

But, before we dive into how it works, let’s look at how we got here.

A Little One-Click History

Flashback to 1999 when one click all started with instant purchase. 

Amazon raised the question, “Why not let customers buy with one single click?” — and just like that, the retail world changed. 

Going from:

Product Page → Add to Cart → Cart → Checkout Pages → Order Confirmation

To:
Product Page → Buy with One Click

This innovation led to skyrocketing conversion rates up to 30% when compared to traditional multi-step checkout processes — allowing Amazon to hit record highs because they knew people would always choose convenience.

How Recart’s OneClick Works for SMS and Email

With OneClick, customers don’t need to retype their email and SMS information for the hundredth time. The feature auto-fills visitors’ email and SMS information into popups, with no need for typing, no room for typos, or time-wasting.

While OneClick purchase uses credit card information saved in shoppers’ accounts, first-time visitors aren’t logged in… so where do we get their information?

It’s all about the audience network. It’s pretty simple, here’s how it works:

  1. Lisa visits HappyShoes, opts in for a discount via a popup, and leaves. 
  2. Because it’s a Recart popup, the audience network has gathered permissions to store sign-up data. 
  3. Lisa later visits HomeGoods and is greeted with another discount popup by Recart.
  4. Because she’s part of the network, her details are already filled in, letting her simply click once — no typing needed.

How OneClick Unlocked 11% Growth in Under 30 Days for Simple Modern

In August, we turned on the OneClick experience with three of our clients, one of them being a Top 100 store in Shopify, Simple Modern.

The brand saw an instant lift in conversion rates giving us an excellent indicator of how the UX of the OneClick solution performed compared to its standard predecessor.

In fact, the OneClick experience is gaining more conversions across every account.

OneClick Will Unlock Instant Growth

Here’s the reality: People are busy, impatient, and perpetually annoyed by a million little distractions. 

They’re not hanging around on your site for fun, but they will stick around if you make it easy. 

That’s exactly what Recart’s OneClick Solution does — by cutting out the fluff and taking lead capture from a dreaded chore to a four-second interaction.

One click, and your lead list gets a growth spurt.
One click, and the path from visitor to loyal customer is suddenly wide open. 

To every marketer who’s tired of watching their popups underperform and their leads slip through the cracks — welcome to the future of lead capture. 

Welcome to OneClick.

Join the Waitlist for Early Access

Want in? 

Get on our early access waitlist and be the first to turn OneClick lead capture into your “unfair advantage” over your competitors. 

We’re talking about a chance to: 

  • Eliminate friction and create a better CX experience for your customers
  • Reach your email list growth numbers in weeks instead of years
  • And swell your revenue

Get First Dibs & Join the Waitlist, Here: https://recart.com/oneclick

The future of frictionless, lead-capturing power for your email and SMS lists is here.

Better Than Basic

So, there you have it: Six insights to build a strong foundation for your popups, plus a brand-new, game-changing feature that’ll make your popups a force to be reckoned with.

Because let’s be real — who wants a basic popup?

If you want popups that don’t just float around but actually convert, you need tools and tactics that go above and beyond.

With Recart’s OneClick Solution and these tried and tested tips, you’ll turn your popups into unstoppable conversion machines. 

Recart’s Content Writer. A user experience obsessive. A copywriting collector. A future gym rat. Dancer on stages or in grocery aisles.