What is the change?
On July 31st, 2019, a big change took effect in Subscription Messaging. Therefore, in order for your business to send Instant Campaigns with Recart outside the 24+1 rule, you need to apply for the Page Subscription Messaging permission for your Facebook page.
Facebook has released a full announcement about Subscription Messaging and it can be found here.
What is ‘Subscription Messaging’?
Subscription messages are non-promotional messages, sent outside of the 24 hours period for the purpose of updating your subscribers without using any promotional content or discounts in any form.
The best example for this case is Recart’s Instant Campaigns. With that, you can send Messenger campaigns outside of the first 24 hours. Moreover, when using Smart Promotional template, you can send promotional content while staying Facebook compliant.
How to apply for the Page-level Subscription Messaging
All in all, you just need to follow a few easy and quick steps to submit your request. But please be aware of the fact, that only admins of the page will be able to apply.
- First of all, go to your Facebook page’s Settings and then click on Messenger Platforms.
2. Scroll down to see Advanced messaging features and click on Request next to Subscription Messaging.
3. Then, the form which you’ll need to fill out will appear. You can choose from three different categories:
- News
- Productivity
- Personal tracking
What we would like to suggest is to choose the News category, as this stands the closest to what you’ll probably use Subscription messaging for.
Under the different categories, you can provide additional details about what kind of messages your chatbot would like to send out.
4. After that, you need to give some helpful examples. The examples will show Facebook the news you would like to share with your subscribers in the future.
Here are a couple of useful examples from us. However, don’t forget to edit these – it is important. We recommend phrasing the examples in such a way that it reflects your brand.
“Scientists found a new energy source for gadgets of the future. Click below to read our summary.”
“Neon colors trending this summer, check out this article about celebrities in bright colors.”
“Interested in how the brain selects what to learn? So were we, so we ran a study to learn more.”
“How to eat healthy in the winter? You can find it out from our blog post.”
What happens if your page gets accepted?
That’s awesome news! Good for you. 🙂 Once your page is accepted you’ll be able to send out Recart’s Instant Campaigns and no further action is required, you are all set. And this is what you’ll see after approval:
What happens if your page gets rejected?
If your application gets rejected, your page will be restricted to the 24+1 messaging rule. But do not worry, there are alternative solutions: you can use Facebook’s Sponsored Messages, for instance.
What is ‘Sponsored Messaging’?
Sponsored messages are paid advertisement inside Facebook. Using this function allows you to send messages containing updates or promotional content to those who have already subscribed to your Facebook page.
You can find more information about it here – and also you can learn how to create a sponsored message.
Conclusion
To sum up, we highly advise applying for the Page Subscription Messaging permission as fast as you can, as this process is manually reviewed by Facebook and it can take a while for them to evaluate your requests.
And if you still have questions regarding this topic, don’t hesitate to contact our support team, we are always happy to help.
