Attempting to boost your email and SMS subscribers through popups can be a bit like trying to herd cats — frustrating, unpredictable, and likely to leave you questioning your life choices.
Losing subscribers means losing sales, loyalty, and quite possibly your grip on reality.
Herein, let’s explore eight ways to improve your popups, helping you convert at least 15% more of your visitors.
Way #1: Use a Teaser Page to Capture Email (~20% Boost)
You’ll simply give them TWO choices on the offer, “Do you want it? Yes or No”.
This alone can increase the conversion rate by an average of 20%.
Way #2: Delay the Exit Button (x)
by 2-Seconds (~11% Boost)
By delaying the exit button by 2-seconds it keeps people from having the “knee-jerk reaction” of closing a pop-up that’s disrupting their experience.
This way, they’ll be more likely to read the offer before exiting out of it.
This change increases the conversion rate by an average of 11%.
BONUS: If the prospect declines the offer, create a minimized view of the popup that they can come back to whenever they are ready to use the discount for their purchase.
This alteration increases the conversion rate by an average of 12%
Way #3: Make the Input Fields Large + Add Contrast (~5-10% Boost)
What needs to be large:
- The email input field
- The call to action
Add Contrast:
- To the CTA button
This revision increases the email conversion rate by an average of 10%
Way #4: Rework the SMS Page
(~20% Boost on SMS CR)
What needs to be large:
- The input fields with the numerical keyboard
- Large, high-contrast CTA button, in reach of the THUMBS
This shift increases the SMS conversion rate by an average of 20%.
Way #5: Add an In-Popup Confirmation
(~5-10% Boost)
There are three bottlenecks you need to be aware of.
ONE:
Asking customers to “Reply Y” pulls them off your site and into their messages to type “yes.”
Simple?
Maybe, but it’s a big distraction, leading to confusion and churn — what we call “The Reply Y Catastrophe”.
TWO:
But let’s say your subscribers stick with you & finds your message amid the day’s clutter and replies.
Though there’s a problem.
SMS is 40-year-old tech with network stagnation, especially on busy sales days, causing delays from 30 seconds to 10 minutes (!!!).
THREE:
We call this “The Irritating Reset”—when customers opt-in and are sent back to your homepage instead of the product page they were viewing.
Oh the UX horror …
You only need one thing to fix this.
Provide an in-popup confirmation code that lets visitors subscribe to your email and SMS without leaving your website.
With this in place, it leaves your visitors ON THE PAGE of the item they were shopping for.
This addition increases the SMS conversion rate by an average of 90-120%.
No, that is not a typo.
Way #6: Make the File Size of Your
Popup <75KB in Size (~90-120% Boost)
By compressing all your images before you upload them & loading them from Shopify Components (not a third party script), you allow quicker & comprehensive rendering (aka they will load faster).
Way #7: Go Big (~5-10% Boost)
No more popups that take up a small portion of the screen.
Go all in with full screen popups (20% impact).
Way #8: Apply Discounts Instantly
with a Single Tap (~5-10% Boost)
Be sure to have a “Thank You” page that lets the visitor do two things:
- Give confirmation that they’ve received their discount
- Let them seamlessly pick up their shopping experience exactly where they left off
These are the eight things that will lead to a smoother visitor experience, better conversion rates (reducing your churn from 40-75% to 5-10%), and a higher subscriber rate on the SMS side.
You have two options for making these changes:
- Option #1: Build & connect whatever tools necessary that will work with your platform.
Time to incorporate: Varies from user to user, ranging from days to months - Option #2: Implement a ready-made popup solution using Recart.
Time to incorporate: <2-minutes
We’ve already done the work for you, so all you have to do is set up a call with us to create your account & get you onboarded.
