When you work in content marketing, it can feel like you’re on an endlessly turning hamster wheel — always searching for the next piece of content that just might catch your audience’s attention and create the results your stakeholders want. What if …
Speak to your audience where they are the most Before we dive into the platforms themselves, the first question to ask is “Where is my customer?”. All platforms have potential value but distributing content for your audience in the wrong …
If you’re an eCommerce brand and you’re reading this, I have one thing to suggest… influencer marketing. Why? The success of influencer marketing is no secret, with the market growing from $1.7 billion in 2016 to $13.8 billion in 2021. …
It’s no mystery that customer retention costs are much lower than customer acquisition costs. You are not living amidst a zombie apocalypse where every customer has constant needs (brains). No! The privilege of living amongst billions of people is immense …
Now I know what you might be thinking… “Are you out of your mind?!” With the rising prices, change in consumer behavior, war, and conflicts, this seems like the best time to pull back on your digital advertising. A time …
So you’ve been building your SMS subscriber list and have a substantial number of opted-in contacts. Nice work! But your goal isn’t just to have a good database of numbers, you need to get your return and convert those eager …
According to Brian Kurtz, author of “Overdeliver,” good copy contributes 20% to the buying process, 40% comes from the offer, and another 40% comes from your list. While all are vital elements, we’re here to break down the list component and …
Running and marketing a successful eCommerce brand has become increasingly difficult in recent years. There are a number of factors, but one of the things that contribute to the challenge is a mindset I call One-itis. This is when a …
Today I’ll be sharing valuable information from real-life customers and from what we’ve seen when businesses launch on Amazon. I’ll also break down some possible unknowns to help you prepare to go live with your Amazon listing. Brands Grow Faster …
“Know thy self, know thy enemies. A thousand battles, a thousand victories.” — Sun Tzu, The Art of War Though written 2,500 years ago to teach military strategy, this philosophy can still be applied to business today — especially when …
How helpful would it be to create personalized shopping experiences for your customers using data you collected from them? We had a chat with Gen Furukawa, co-founder of Prehook, on all the benefits gathering zero-party data from your customers would …
We recently spoke with Susanna Papette from Hustler Marketing and gained some great insights into email marketing. She’s been with Hustler Marketing for over 3 years and is an absolute email marketing pro and is credited with creating an in-house …
Growing your business with content marketing is hard. From deciding which topics to create to getting content in front of your customers, knowing where to begin can be overwhelming. Brands Grow Faster With Text Marketing Schedule a free demo of …
I had the pleasure of speaking with one of the leading PPC experts in the eCommerce industry, Gabriel Segall. In this interview we talk about the burning topic of TikTok ads. Giving insights from his experience scaling brands to 7 and +8 …
Running an online store goes far beyond churning out products and marketing them to customers. In a brief chat with the CEO of Crystallize Bård Farstad, he talks to us about the importance of site performance to any eCommerce store’s overall health …
Speaking to Colby Flood, founder of BrighterClick and experienced marketing director, we realized that there’s more to marketing than making tons of profit. In this article, Flood guides us on all there is to know about testing with purpose, and …
Why ignoring or procrastinating on TikTok will cost your business hundreds of thousands if not millions in sales Is very simple… TikTok is here to stay and there is nothing you can do about it Brands Grow Faster With Text …
Are you relying exclusively on Facebook retargeting ads to re-attract visitors to your store? Even with the iOS 14 update, most merchants still spend 30-60% of their revenue on Facebook ads. Look, Facebook ads are great. But, with the growing number of businesses …
We’ve recently had a conversation with customer engagement expert Casey Hill from Bonjoro who shared his thoughts with us on customer lifetime value, loyalty, and the power of personalized videos. Read on to find out more! Shopify recently published a study, …
Looking to grow your business and maximize revenue in as little time as possible? Let us share with you 5 actionable steps you can take this week!