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Average order value (AOV) is one of the most important metrics for your ecommerce store. Increase AoV and you’re increasing overall revenue WITHOUT having to spend money attracting new customers. For example, if you had 100 sales and your total revenue is $3000, the AOV would be $30. If you can raise that AoV by […]
Dear teammates, advisors, and investors, March was a huge month for all of us at Recart. I spent the entire month in the Silicon Valley, met with the Messenger team, sought for partners and started the fundraising process, while the team in Budapest worked hard and released new features, prepared the infrastructure for Facebook API […]
Conversational commerce is the hottest new trend in marketing. Everywhere you turn for advice you’ll see people explaining how services like Facebook Messenger are the future of effective ecommerce marketing. Thing is, whilst there’s a tonne of information on the incredible results Messenger and a conversational approach to marketing can bring your business, there’s very […]
“I’m just looking.” How many times in your life have you said those three words to a shop assistant? And we all know their true meaning: “Don’t hassle me.” So when surveys like this 2016 Remarketing Report cite “just looking” as the number one reason why buyers abandon their cart, can we REALLY trust this […]
The marketing world loves its buzzwords. Every year there’s a new buzzword, tactic, hack, or template that has everyone foaming at the mouth. A new process which is “guaranteed” to grow your business to exponential levels. Often, these trends burn out quickly. You’ll see an influx of new “gurus”, a handful of success stories, and […]
One of the biggest challenges facing e-commerce retailers is getting and remaining profitable. While there are many tools for selling online that can help you achieve this goal, few, if any, are as effective as Google Shopping. When properly executed, Google Shopping campaigns can serve as a top driver of revenue and site traffic, while […]
Dear teammates, advisors, and investors, The shortest month of the year turned out to be one of the most exciting we’ve ever had. We crossed huge milestones: 30,000 merchants joined $150,000 monthly recurring revenue 3,000 paying customers 2,500 Shopify app reviews 50,000,000 Messenger messages sent As Recart becomes more popular, we face greater challenges along […]
The beauty of conversion rate optimization for your store is that it can multiply your success without you having to spend more time and money on traffic acquisition. The formula is quite simple: same traffic + higher conversion rate = more revenue. If you fall into the typical eCommerce conversion rate, it means there’s a […]
What’s the most important metric for your ecommerce store? This is a question I’ve long wrestled with. A question that has plagued me for years because the majority of advice out there goes against my own beliefs. If you spend even a small amount of time on ecommerce advice sites, you’ll find countless articles explaining […]
When is the last time you bought something online without seeing a photo of the product? Would you feel comfortable buying from a site with blurry, mismatched product images? Your answer to both questions is probably a resounding “No!”. As ecommerce has boomed over the last two decades, we have come to expect certain fundamental […]
