Get Ahead with Strategic Insights for Ecommerce

If you’re an eCommerce brand and you’re reading this, I have one thing to suggest… influencer marketing. Why? The success of influencer marketing is no secret, with the market growing from $1.7 billion...

If you’ve been shopping in a mall in the United States recently, the chances are high that you’ve encountered some innovative SMS marketing. You may also have noticed that some big names like...

Now I know what you might be thinking… “Are you out of your mind?!” With the rising prices, change in consumer behavior, war, and conflicts, this seems like the best time to pull...

So you’ve been building your SMS subscriber list and have a substantial number of opted-in contacts. Nice work! But your goal isn’t just to have a good database of numbers, you need to...

According to Brian Kurtz, author of “Overdeliver,” good copy contributes 20% to the buying process, 40% comes from the offer, and another 40% comes from your list. While all are vital elements, we’re here...

Running and marketing a successful eCommerce brand has become increasingly difficult in recent years. There are a number of factors, but one of the things that contribute to the challenge is a mindset...