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The beauty of conversion rate optimization for your store is that it can multiply your success without you having to spend more time and money on traffic acquisition. The formula is quite simple: same traffic + higher conversion rate = more revenue. If you fall into the typical eCommerce conversion rate, it means there’s a […]
There are some things in life that I approach with a degree of uncertainty. Like most human beings, I’m never fully trusting in the accuracy of weather forecasting. I’m also uncertain where my next travels will take me, and about what I’ll learn on the way. Heck, I’m not always sure what I’ll eat for breakfast when I […]
I warn you, I’m not a content marketer fresh out of college who just did some quick research on the topic. I’ve actually lost hundreds of thousands of dollars due to conversion rate issues. (Possibly millions). I’m here writing this post so you can learn from my mistakes, and so you’re less likely to lose the money I did. Your […]
Who would have thought that you could make a tonne of money from abandoned carts? Yep that’s right. Make money from those same visitors who have already abandoned their carts, and decided not to buy from you. The truth is that you can. Why else would huge multinational companies like Amazon, Nike and Walmart regularly send emails to their […]
