I had the pleasure of speaking with one of the leading PPC experts in the eCommerce industry.
In this interview, Gabriel Segall talks to us about the burning topic of TikTok ads. Giving insights from his experience scaling brands to 7 and +8 figures using TikTok Ads and a unique content system, Gabriel shares all the need-to-know tips to create the right viral ads to improve your conversion rates.
TikTok did indeed take all of us by surprise. No one, not even Facebook, would have thought it would eventually become the highest-grossing app with the most downloads.
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But that’s the fun thing about the internet. The first person to create an idea wins. Thankfully, the second and third people to think of it also win a little. And that’s the principle through which ads operate on TikTok.
Your conversion rates directly depend on how quickly you can get a whiff of the latest trend and stay on top of whatever’s happening in that space.
So what’s the trick to it? While you can hop on every trending audio and still not get those views you want, you tend to do better when you have a few tricks up your sleeve.
These tips will help you make better use of your TikTok advertisements.
- It doesn’t matter what stage you’re in:
A startup that just launched a month ago has roughly the same chances as a Shopify store making tens of millions. If you can’t afford to spend thousands on ads, you can always reach people the organic way. To do this, optimize your first post.
- Superorganic posts work best:
Don’t do too much professional editing and writing. If you want to keep it simple, use a high-quality camera like an iPhone (not studio-level cameras now). Ideally, videos for TikTok should feel homey and natural, like you made them in your parlor, not in a studio. Your ads should look more like real life and less like ads.
You want these posts to look natural to your audience, just another post on their For You Page (fyp) that caught their eye.
- Don’t underestimate your audience:
Many business owners feel TikTok is for teenagers. Statistics beg to differ.
It is important to note that by the end of 2021, TikTok was the most popular and the most downloaded app, beating Google and Facebook. Now, the app has grown to have over a billion users and over 3 billion downloads. The stats get crazier; 20-29-year-olds represent 29.5% of users while 30+ adults represent a whopping 37.5% of users. So you can segment your targets and cater to a specific audience, just like with Facebook.
- Don’t wait until you have lots of viewers:
Start right away! You can take advantage of the building traffic, even if it’s just a trickle. And while your goal is to increase traffic to your store, you want to focus on content first. TikTok is designed to grab users’ attention by showing videos first before your profile. So nobody is going to check your page to see how many followers you’ve got before viewing your ad.
Gathering traffic on TikTok is probably much cheaper than what’s available on Facebook and Instagram.
- The average view time on TikTok is 26 hours a month!
This statistic is mind-blowing. Even more so when compared to YouTube, with an average viewing time of 15-16 hours in a month.
Yeah, TikTok can definitely change your profit game.
- About 47% of TikTok users have bought an item because they saw it on TikTok:
If you’re still not advertising on TikTok, you’re missing out. It’s great because despite how impressive these stats are, many e-commerce businesses haven’t tapped into them. Remember what we mentioned earlier? The earliest worms win.
- As a bonus point, 77% of TikTok users get gift inspirations from the app:
This means if they want to get someone a gift, they’ll most likely be checking TikTok for recommendations. Also, consider that 37% of Americans use TikTok at least once a month. It has all the reach you could possibly dream of.
Finally, remember that TikTok operates a quantity over quality kind of system. Putting out ten videos with average content makes more sense than waiting for THE ONE video. So even if it’s imperfect, keep putting stuff out, and you’ll get there.
Besides, you never know which of your posts might go viral, and it’s usually the most unlikely one.