Looking for SMS marketing campaign ideas for January?
January is the month of new beginnings, full of opportunities!
And while the lucrative BFCM and Christmas season might be over, you can still capitalize on the holiday momentum and keep your shoppers loyal to your Shopify store.
While other stores might slow down, yours can still reap great profits this month!
To help you make the most of the New Year, we collected our 5 favorite campaign ideas to run in January, including real-life examples that you can copy right away!
1. New Year, New Me
You might find it cheesy or overused, but don’t underestimate the power the new year has on most of us! January means turning a new leaf and starting fresh. In January, we’re still motivated to keep our New Year’s Resolutions and be better, or at least different than before.
According to Statista, the most popular New Year’s Resolutions include: exercising more, eating healthier, losing weight, quitting smoking, spending more time with family, and less on social media.
How can your brand help people improve their lives and reach their goals?
2. It’s Too Cold To Go Outside
While our Floridian friends are enjoying the sunny 75ºF weather, a large portion of your customers are shoveling snow from their front yard. Brrr… it’s better to stay indoors!
You can promote your warm apparel to have more fun in the snow or help your customers feel even cozier at home, be it candles, or fun video games to play!
3. Winter Sales & New Arrivals
Who doesn’t want something ‘new’ when the new year is still fresh and exciting? Old stuff can stay in the past!
Do a clearance sale of your old winter collection or promote your crispy new products!
4. Martin Luther King Jr. Day
If your dream is to increase your revenue this January, don’t miss out on an MLK Day Promotion this January 17th!
Most Americans are off from work that day (more time on their phone, searching for deals!) and many brands now offer great discounts that day, so your customers will be expecting it!
Martin Luther King Jr. Day is a wonderful day to give back to society, so why not support a good cause and donate a portion of your revenue to a charity organization? Your customers will love you for it.
5. Valentine’s Day
Yes, you read it right.
While not a January holiday, Valentine’s Day is a popular event all over the world! Your customers look for gifts not just for their significant other, but also their friends and other loved ones. Start your V-day offers early, so the planner types can pick out the perfect gift early, while reminding forgetful husbands to mark their calendars!
January is Not A Separate Entity
Don't put the months of the year into separate boxes!
Instead, look at the whole picture.
BFCM leads to Christmas, Christmas is followed by New Year's Eve, and that excitement affects the whole month of January! As you could see above, it's also not too early to think about Valentine's Day - especially because your competition might miss the opportunity!
We encourage you to think outside of the box and create a continuum among holidays and special times of the year! Remember that you're often talking to the same target audience throughout the whole year.
Do You Need Help With Your January Marketing Campaigns?
Get in touch with your customer success manager, or if you’re not a Recart user yet (big mistake!), schedule a free demo with us!
