The online shopper is like a moving target. With the growing number of Shopify stores, this shopper has at least ten brands to choose from while making a purchase. Even though they may have purchased from your store before, they are highly likely to explore other options for variety and better discounts. So how do you engage these customers of yours to get more sales?
To start with, you might be wondering why should even focus on re-engaging your customers when you have acquisition campaigns in place.
We’ll answer that with one simple statistic that has proven across various industries in multiple studies…
It is 7X more expensive to get a new customer than to retain an existing one
And with the right strategies and Shopify Apps in place, it isn’t so difficult to keep your customers engaged.
Strategies to get more sales with customer engagement
When you’re reaching out to a customer, you already know a lot about them. You know the kind of products they have browsed through, their previous purchases, their sensitivity to price and more. Now, it is time to put it all to use!
1. Reach out to customers with web push notifications
Web push notifications are rich content messages that a Shopify store can send to its customers, even when they are not on the store. Delivered straight to their screen devices – desktop or mobile, they have the power to engage a customer instantly with a crisp message. But like every other channel, they need to be well-strategized too.
Using PushOwl, you can set up your web push notifications campaign in minutes. Here are a few ideas to get more sales:
I. Exclusive deals
Most online shoppers are price-sensitive. If a customer hasn’t turned back to your store in a while, there is a high chance they found another one which offers better deals to them. In this case, sending a web push notification offering an exclusive deal and letting them know you miss them, works like magic.
II. Product recommendations
As an online shopper, one tends to browse through various products on multiple online stores. We also tend to purchase different items to complete let’s say, one travel kit, from different brands. You already know what the last purchase a customer made was. Use the data to send a web push notification that recommends new products to them.
III. Price drops
This one is for the price-sensitive shoppers too. A lot of us tend to wait out on making purchases to be able to bag a better deal. So use the data of what a customer has been browsing through on your site, to send web push notifications on price drops. Let them know how it is a time-sensitive deal to spring them into action.
IV. Back in stock
Another kind of notification is using browsing data again, but this time taking into account the purchases they could not make. Simply because the product ran out of stock. Send web push notifications to notify them of products they were interested in, and are back in stock. Remember to instill a sense of urgency by letting them know it will sell out fast again.
V. Social media engagement
Use your customer data and social media posts to re-engage your customers. Bring their attention to the latest lookbooks you’ve shared, how other customers are using products that might interest them and product advice that will add more value to them.
2. Start a conversation with Messenger marketing
According to statistics shared on TechCrunch, 2.5 billion people use at least one of the Facebook apps. Out of which, 1.3 billion people are using the Facebook Messenger app actively for their day to day communication. They actually make for a major chunk of your Shopify store’s customers!
Now you don’t need to jump in yourself to start conversations on the Messenger. With Recart, you can automate it all and use the following campaigns to re-engage your customers:
I. Broadcast and promotions
Engage your customers with promotional Messenger campaigns such as new product announcements, sales alerts, newsletters and more. Always keep your customers in the loop to get more sales!
II. Product reviews
Use previous purchase data as a way to re-engage your customers. Reach out to them and ask for feedback on the products. You can even incentivize the action by offering them a gift card, an additional discount or even in-store credits to get maximum participation. The integration with Loox makes this easy!
III. Shipping and delivery
Use the Messenger to alert your customer about their order status. Let them know when it is dispatched or is expected to be delivered. But at the same time, use it as an opportunity to nudge them to make more purchases. For instance, offering them an additional discount and sending them a special coupon.
IV. Product recommendations
Just as in web push notifications, use your customer data to recommend more products. Help them discover new products on your Shopify store or how they can pair them up with their previous purchase. Upsell and cross-sell where your customers are the most active to get more sales!
3. Retarget customers with custom ads
Customers who have purchased from your Shopify store before are much easier to convert again. They know about your brand, the quality you deliver and the shopping experience you offer. That’s why right from the point they complete a purchase, you should use the data to retarget them with custom ads.
With Facebook and Google retargeting, you can put your customer on-site data to use. Be it to recover abandoned carts, promote related products, launch new product ranges or promote an ongoing sale, these ads help you drive relevant traffic to your site. And by relevant we mean those that are more likely to convert.
Now switching between your Facebook Ads Manager and your Adwords account may seem tedious. That’s where ROI Hunter comes in. With advanced campaign structures all done on the background for you, all you need to do is upload your product catalog and define the goal for your retargeting campaign.
But remember the one thumb rule always – even when you’re reaching out to existing customers, make sure you’re always relevant and at the same time making it sound like an offer they cannot avail on any other store!
4. Set up a loyalty and rewards program
Retaining even a mere 5% of your customers can increase your profits by 25% to 95%! Simply put, a repeat customer brings more value to your Shopify store. But they need to be motivated enough to feel the need to come back for more.
That’s where loyalty and rewards programs step in.
Imagine buying something from your favorite store and then getting an email later that offers in-store credits that you could avail in your next purchase, for simply reviewing the product you bought.
If there are more products from the store that are on your mind – which is most likely the case, you will jump to the opportunity.
We, humans, love to be acknowledged and rewarded for every little thing we do. Imagine being rewarded for shopping!
You’ll not just end up making this customer happy with an additional discount, but you’ll also build a loyal customer base for your Shopify store. Customers who don’t just come back to make more purchases, but also recommend your brand in their network.
With a Judge.me and Smile.io integration, Electric Family does this perfectly. They nudge the shopper to complete different actions for a varied amount of points that can later be availed.
5. Reach their inbox with a personalized message
No matter what your Shopify store sells, the email will always remain one of the most effective marketing channels – even when it is targeted at customer engagement. In fact, emails have proven to give a 4,400% ROI on every $1 spent.
But it only works when you think like the customer and identify what message they want to receive from you.
SmartrMail actually helps you design hyper-personalized emails targeting higher engagement to get more sales. It uses the purchase history of your customers and their browsing behavior to create contextual messages.
You can use these emails to send product recommendations, offer exclusive discounts, promote limited edition products or even send abandoned product and cart recovery campaigns. The easy to use templates and smart automation makes it even easier to get started.
The contextual, transactional and personalized approach to the email campaigns takes you straight to the customer’s inbox.
And if you want to take your email campaigns a notch higher, you can add a sidekick to your email marketing tool – EmailPulse.
The tool analyses your customer data closely and crafts behavior-based email marketing strategies. Combining the power of AI and human experts, EmailPulse continually monitors the performance of your campaigns, optimizing the strategy on-the-go. So your strategy remains optimized for conversions and contextual to the changing customer needs, at all times!
Better customer engagement to get more sales
Simply put, the only way to get more sales from your existing customers, is to improve your engagement rate.
The closer you are to understanding what keeps a shopper motivated and what drives them towards making a purchase, the higher are the conversions on your campaigns. After all, you’re retargeting online shoppers who already trust your brand – it’s time to put human psychology and a data-driven approach together to get more sales.
How do you retarget your customers to get more sales? What is the one strategy you swear by to improve how engaged your customers are with your Shopify store? We’d love to hear all about it.