Why ignoring or procrastinating on TikTok will cost your business hundreds of thousands if not millions in sales
Is very simple…
TikTok is here to stay and there is nothing you can do about it
You can either ride the wave or get crushed by it.
- Bitcoin investors didn’t know BTC was going to be worth 68K one day
- Uber investors didn’t know Uber was going to be huge one day
My point is…
When the risk is involved there’s a reward in direct proportion to that risk.
So the ones capable of riding the wave early, are the ones that will profit the most. The ones who will scale their brand the most.
The “risk” is an illusion at this point, and the numbers are there to prove it:
- TikTok surpassed Google as the most popular website in the world
- +1 billion monthly active users and +3 billion downloads
- 20-29 yr olds represent 29.5% of users, +30 yr olds represent 37% (is not a teenage platform anymore)
- Users consume 26 hrs a month, compared to Youtube which is 15-16 hrs
- 47% of users said they bought something they saw on TT (READ THIS AGAIN)
- 77% of users are expecting TT to inspire their gift ideas
- 37% of people in the USA are using TT at least once a month
The proof is in the data, and if these numbers don’t convince you, I don’t know what will.
The best part of TikTok ads is that organic “homemade-looking” content is beating the super professional-made ads.
This is leveling the playfield for everyone to have a chance to succeed.
And you don’t need to wait until you have a huge following or posted a ton of content, that is not how TikTok Ads work.
You can start RIGHT NOW, launch your ads and leverage their platform and traffic to bring more conversions NOW.
So here are things you can do right now to get started:
- Open your TikTok business manager account and start getting familiar with the platform and how everything works
- Start shooting UGC content. As much as you can. The more you have the more testing you can do to find your winning creatives
- Install your TT pixel on your website and start gathering data
- Upload your customer list and create Look a Like Audiences to start targeting
- Study TT Creative Center and the best performing ads so you understand the type of content you need to create
Now make sure you don’t fall into the common category of reading this and not taking action
Grab this article as inspiration and get this done before it’s too late and ad costs rise