I am sure you already know that your store’s pricing has a big impact on conversion rates. Price is an incredibly important element. And in order to deliver the most desirable results, you need to make sure you understand how …
One big challenge that online buying poses to the consumer is the lack of tactility. Not being able to actually physically examine the product that is being considered for purchase can be a problem. However, there is a way Shopify sellers …
The online shopper is like a moving target. With the growing number of Shopify stores, this shopper has at least ten brands to choose from while making a purchase. Even though they may have purchased from your store before, they …
Getting your ecommerce store off the ground and generating an income is just the first step. And a difficult one. Scaling is where most ecommerce stores fail. Their websites either aren’t built to handle scaling traffic, automation, content, and sales or their …
Design is just as important as advertising When you think about the best ways to get leads and convert them to sales, what comes to mind? Posting ads on Facebook, Google, and/or Instagram maybe? Or sending emails to people on …
Customer retention is one of a business’s best tactics for growing and increasing revenue, since loyal customers are simply more profitable than first-time buyers. You’ve probably already heard that it is 6 to 7 times more expensive to acquire a …
In the highly competitive world of retail, you need every advantage you can get. There are endless great products and services out there. Therefore, to succeed, you need to distinguish yourself from the pack. Savvy ecommerce sellers must do whatever …
Last week we wrote about our new and unique Messenger Add to Cart Popup. It is an indispensable subscription tool that appears at a perfectly calculated moment. However, it is essential to add an effective text to make the most …
Social media marketing is a diverse discipline that requires all of your talents. Coordinating campaigns, scheduling posts, creating content — this all takes time, effort, and skill. And when you’re running an online business, putting in an effective social strategy …
Getting users to return to their abandoned carts and complete their purchases is incredibly valuable at a minimal cost. That much, I’m sure, you already know. But just having a robust system for reaching out to those who have left …
The majority of Millennials and Generation Z consumers will look for reviews or conduct extensive research on a product prior to purchase. Throughout this research, there are numerous conscious and subconscious considerations that occur. Considerations which contribute to the shopper’s …
What’s the best way to increase the revenue of your ecommerce store? Difficult question to answer, right? I mean, there’s a multitude of potential answers to that question, all differing depending on the size of your store, your budget, and …
Messaging apps and chat apps such as Facebook Messenger, Re:amaze, and Intercom are now found on almost all modern eCommerce storefronts. And there’s a myriad of other variations available to merchants through various platforms. These messaging apps have fundamentally changed …
While brick and mortar stores will also play a vital role our economy, the pandemic and rise of eCommerce has seen a large number of physical stores shutting their doors. And with eCommerce sales growing 50% to $870 Billion during …
Average order value (AOV) is one of the most important metrics for your ecommerce store. Increase AoV and you’re increasing overall revenue WITHOUT having to spend money attracting new customers. For example, if you had 100 sales and your total …
“I’m just looking.” How many times in your life have you said those three words to a shop assistant? And we all know their true meaning: “Don’t hassle me.” So when surveys like this 2016 Remarketing Report cite “just looking” …
The marketing world loves its buzzwords. Every year there’s a new buzzword, tactic, hack, or template that has everyone foaming at the mouth. A new process which is “guaranteed” to grow your business to exponential levels. Often, these trends burn …
The beauty of conversion rate optimization for your store is that it can multiply your success without you having to spend more time and money on traffic acquisition. The formula is quite simple: same traffic + higher conversion rate = …
What’s the most important metric for your ecommerce store? This is a question I’ve long wrestled with. A question that has plagued me for years because the majority of advice out there goes against my own beliefs. If you spend …
Product photography can make or break your ecommerce store conversion. It’s the of the most crucial parts of any product page. When is the last time you bought something online without seeing a photo of the product? Would you feel …