Recart September Update: $55k MRR, 10k Stores, Brand New Challenges
Written by Soma Toth on October 13, 2017

Hello everyone,

I’m back with my monthly update to reflect on our numbers and challenges in September.

What a month it was at Recart!

Firstly, let me congratulate the Recart team reaching $55,000 MRR and 10,000 installs! That’s a huge progress in our journey to become one of the most prominent ecommerce startups in the world.

Recart MRR

September in numbers:

– New Merchants Signed Up: 2,392 (Total: 11,730)
– Users Visited our Shopify App Page: 9490 (Visitor to free trial conversion rate: 38% – insane!)
– Monthly Recurring Revenue (MRR): $55,573
– Total Paying Customers: 1140
– Subscription Cancellations: 131 (Churn Rate: 11.4%)
– Crossed 950 Shopify reviews
– New Support Conversations: 1,550
– Messenger Subscriptions: 1,600,000
– Messenger Messages Sent: 1,900,000
– Team Size: 12. One of our part-timers became full-time, welcome Kristian! (We’re actively recruiting Customer Success Heroes.)

Things we planned to do in September – straight from the August update:

We release the Instant Messenger Campaigns
Done. Our Instant Campaign feature is out, so merchants now can send news and updates to their Messenger subscribers’ inbox!

Recart Messenger Campaign

We update our Billing on Stripe to increase the ARPU and decrease the time we receive the money
Done. We applied a $29 base plan, so the $$$ flows in much faster. It arrives to our bank account in 30 days after the charge.

We release the Fulfillment Notification Campaigns
Done. We released our Fulfillment Notification. Merchants can keep their customers updated about their order in Messenger.

Fulfillment Notification Campaign

Fulfillment Notification Campaign

We kickstart our partnership with two or more popup apps
Postponed. Things with higher priority came across, so we decided to postpone our integrations with new popup apps.

We introduce our Messenger Widget integration with Wheelio
Done. We just launched one of the most powerful marketing tools for ecommerce. Customers can subscribe to Messenger lists on Wheelio popups – it’s just super-awesome! The credit goes to the Wheelio founder Karlo Bradica, he’s an extremely cool guy with insane marketing experience. We’re looking forward working with him on the long run.

Wheelio Recart integration

Wheelio Recart integration

We continue to grow and hopefully will reach $40,000 in MRR
Done. We reached $50,000 by the end of September.

As we grow, we introduce the salary updates for most of the team
Postponed. I personally made sure that everyone will get a 10-20% raise this year and another next spring, but I’m still working on the details.

Things we’ve done outside our plans

– We rolled out a few speed and quality improvements. It’s crucial for us to keep the uptime above 99% and show correct stats, aligned with other analytics like Shopify and Google Analytics.

– We started to improve our Messenger widget. Very soon, the widget will place itself into the store, so the merchants don’t need to do it manually.

We’re especially happy about our revenue growth and increasing cushion of funds in the bank. While in terms of churn we’re not quite efficient, most of the cancellations are inevitable due to Shopify’s high churn. Most of the paying customers who abandoned us – abandoned the Shopify platform itself.

– 55% More Live Chats – We’re Recruiting Success Heroes

We received 1,550 new messages in September, compared to 990 in August. That’s a huge lift. We hardly can keep up with the number of conversations; our median response time went rogue from 4 hours to 8 hours.

What’s gonna happen in October?

Facebook made a huge change – we need a small pivot

Firstly, we’ll face a huge issue. Facebook updated it’s Checkbox plugin on October 6th, making our Recart Messenger Widget powerless for new merchants. Facebook doesn’t let new clients display their checkbox pre-checked. This affects only the new merchants implementing the Messenger Widget after October 6.

The Add to Cart to Messenger subscriber conversion rate dropped to 2% from 45%. This calls for a pivot regarding Messenger subscription.

We must find a way to restore our conversion rates. Probably, it won’t be 45% anymore, but we’ll find the best possible solution and release it this month.

Black Friday Preparation – Performance and Uptime Improvements

We grow insanely fast. As we started this growth in July, we started to suffer from various uptime, infrastructure, feature, and UX issues.

These issues started to affect our credibility and our merchant’s performance.

Recart Growth

This is something we haven’t prepared for. This month we will.

We’re going to restore our uptime to 99.9% and make sure that all our features and solutions are bug-free and completely ready for the Black Friday.

This improvement will take a considerable part of our October. Some of the features have to be delayed, but we firmly believe we must provide a reliable service before releasing new features.

Widget Auto-Install

We’ll roll out our new Recart Messenger Widget, which will place the merchants’ widget automatically under their add to cart button. No more code snippet copypasting.

Minor Feature Updates

We’ll release some new stuff for the Messenger campaigns. We’ll add things to Abandoned Cart Campaign and the Instant Messenger Campaigns.

New Wheelio Integration

We’ll introduce a new and even more powerful Messenger integration with Wheelio. Stay tuned; this is going to be a huge hit!

Our next month(s)

We’re looking forward to having our next two Customer Success Heroes on board and keep up the growth. In the mid-term run, we continue to become one of the biggest e-commerce marketing apps and prepare for the first funding round.

Our office’s atmosphere is insane nowadays. The entire team is thrilled to see this growth and success. We’ve worked on this extremely hard and we won’t stop; we’ll work even harder to become a serious player amongst the world’s best e-commerce tools.