How to Build a Shopify Messenger Marketing List with Wheelio and Recart
Written by Soma Toth on September 28, 2017

As many of you already know, Recart recently became a Messenger marketing tool for ecommerce. We’ve launched our first Messenger feature back this July and never looked back since.

It’s almost October now, and the results are simply mind-blowing so far. Recart’s Messenger campaign generated more sales for our merchants than we could ever imagine.

I won’t get you bored here with our whopping numbers. I’ll take you to the interesting part: Recart just became the most powerful ecommerce marketing tool you could ever imagine.

What do you mean ‘the most powerful ecommerce marketing tool’?

The Messenger platform already proved that it is the most powerful channel to engage and re-engage your customers.

No matter what kind of campaign you send, the 90%+ open and the 45%+ click rates will blow away all other channels. Neither the email or the push channel can keep up with Messenger. We decided to build more and better Messenger marketing tool for your store.

We partnered up with the market-leader interactive popup app, the Wheelio to bring you the new era of ecommerce marketing: the Messenger.

Welcome to the Messenger game

In the last few years, businesses were collecting mostly emails and grew their Facebook pixels. For example, Shopify stores typically use Privy and Wheelio for email collection.

But what about Messenger collection? Recart’s Messenger Widget was the only tool for building your Messenger list, until today.

I’m thrilled to announce that Wheelio and Recart now work together to grow your Messenger list!

Recart Messenger Widget on Wheelio popup

With Wheelio and Recart, you’ll build your email and Messenger list simultaneously. Your Recart Messenger list can be used just like the email list. After Wheelio subscribed Facebook users to your Recart Messenger list, you can send them automated and instant campaigns.

Yep, to their smartphones, right away. Since Recart is built for ecommerce, you can send:

  • Abandoned Cart
  • Order Receipt
  • Shipping Notification
  • Welcome
  • Purchase Follow-up

automated campaigns to your customers. Enable them once, count the sales forever.

And what about newsletters? You can send newsletter-like messages to your Messenger subscribers as well. We call it Instant Campaigns, merchants use it like they used the email newsletters: they announce new arrivals, fresh content, sales, and other promotions.

How to Grow Your Messenger List with Wheelio

Wheelio connects with your Recart account and displays the Recart widget on their popup, right under the CTA button.

The Recart Widget is ticked when the customer is logged in to Facebook

When your customers spin the wheel, they will be automatically subscribed to your Recart Messenger list.

How to Set Up Wheelio for collecting Messenger subscribers

Here’s a step-by-step guide to the next level of ecommerce marketing:

1) Install both Wheelio and Recart apps on your Shopify store. Get Wheelio from here and Recart from here.

2) Enter the Recart app (Shopify Admin – Apps – Recart), go to your Messenger menu and connect a Facebook page you’d love to use for message sending.

3) Enter the Wheelio app (Shopify Admin – Apps – Wheelio), scroll down to find the ‘Messenger Subscription’ section. Enable the Messenger Subscription.

4) The connection is live! Check out your Wheelio popup, you should see the Recart Messenger widget under your CTA button. From now, your players will also subscribe to your Recart Messenger list.

5) Now that the connection is live, go back to Recart and set up your automated campaigns. Go to Recart – Messenger – Automated Campaigns to customize and enable the campaigns you’d love to run on autopilot.

Enable your Auto Campaigns, like the Messenger Receipt

The most popular campaigns are the Abandoned Cart and the Order Receipt campaigns. They will make a lot of $$$ for you. Learn more about the Recart Automated Messenger Campaigns here.

7) Make sure you subscribe as many customers as you can. Install Recart’s native Messenger Widget under your Add to Cart button. For instructions, click here.

8) Follow your list growth on Recart – Messenger Dashboard. (It refreshes every 15 minutes.)

Wait at least for the first 100 subscribers before you send your first instant campaign. Learn how to send Instant Campaigns here.

9) You’re all set! Now you grow your email and Messenger list simultaneously. Don’t forget to customize and enable your Messenger Auto Campaigns.

Enjoy the most powerful ecommerce marketing tool; now it’s all yours!

I bet you have a bunch of questions about Messenger Marketing and the new Recart x Wheelio integration. I prepared a small FAQ for you.

Will the Messenger widget appear ‘ticked’?
There are three scenarios of widget appearance. 1) Ticked, when the customer is logged into Facebook in the same browser. If you get your traffic from Facebook, this will be the most common. 2) Unticked, when the customer isn’t logged into Facebook in the same browser. 3) Invisible. The widget won’t appear when your customer is already subscribed to your Messenger list.

Do my customers opt-in to Messenger and Email simultaneously? 
Yes, this is exactly what happens. When they click on the CTA button on your Wheelio popup, they subscribe to both channels.

Can I subscribe Facebook users? Or just Messenger users?
The ‘Messenger Marketing’ term can be misleading because your target audience is all Facebook users. All Facebook users can subscribe to your Recart Messenger list. That’s a potential 2b+ Facebook users vs. the 1.2b Messenger users.

Do I have to install the Recart Messenger Widget under my Add to Cart button?
You don’t have to, but we firmly recommend it. It helps you capture the users who Wheelio misses. Click here for installation instructions.

Does Wheelio subscribes the Facebook users? Or Recart does that?
Wheelio displays Recart’s widget. The actual subscription is made by Recart.

Where can I see my Messenger subscribers?
You can follow your list growth in your Recart Messenger Dashboard.

Do I pay based on subscribers?
Nope, Recart is not that company. We only charge you for the real performance, the extra sales we make for you. Starting from $29 a month. Learn more about our fair pricing here.

I can’t see my widget on the Wheelio popup, what can I do?
Please double-check that you followed all steps from #1 to #8. If the widget still doesn’t appear, please contact the Recart support.

Will Recart send Abandoned Cart Messenger automatically?
If you enable that campaign on Recart – Messenger – Auto Campaigns: Yes! 🙂 Learn more about our automated campaigns here.

If the user signed up on Wheelio with recart messenger checkbox, will the user email address automatically synced to recart as well?
Yes