How to Build a Messenger List with Wheelio and Recart
Written by Soma Toth on September 28, 2017

Since Recart Messenger campaigns just became the most powerful ecommerce marketing tools, we started working on integrations to bring more subscribers to your Messenger lists.

That’s why we partnered with Wheelio, the leading interactive pop-up app and asked them for an integration.

Welcome to the Messenger game

In the last few years, businesses were collecting mostly emails and grew their Facebook pixels. For example, Shopify stores typically use Privy and Wheelio for email collection.

But what about Messenger collection? Recart’s Messenger Widget was the only tool for building your Messenger list, until today.

I’m thrilled to announce that Wheelio and Recart now work together to grow your Messenger list!

Wheelio Messenger-only Popup

Why should you use the Wheelio Messenger-only Popup?

No more typing

It’s a one or two click subscription: they tick the box (if it’s unchecked), and tap on the CTA button. This gives a seamless subscription experience for customers – especially for mobile users. Once your customers tick the box and click on the button, Wheelio sends them to your Recart Messenger list so you can message them right away.

I firmly believe this is the best subscription experience I’ve ever used. This is one of the reasons why Messenger marketing is the future. See how easy the subscription is:

 

Get 85% open rates instead of 12%

I know. Most of you still trust email as your primary marketing channel, and that’s okay. All I say is that as soon as you see how your first Messenger campaigns perform, you’ll switch immediately to Messenger. Don’t trust my word, trust the numbers.

The average email open rate is about 12% in ecommerce. The same messages sent via Messenger bring an 85% open rate in average. That’s a difference you can’t ignore.

Also, Messenger generates a lot more revenue for merchants than email does.

Messenger brings 400% better revenue per sent message than email

Send all kinds of automated and instant messages

After Wheelio subscribed Facebook users to your Recart Messenger list, you can send them automated and instant campaigns from Recart:

Yep, to their smartphones, right away. Since Recart is built for ecommerce, you can send:

  • Abandoned Cart
  • Order Receipt
  • Shipping Notification
  • Welcome
  • Purchase Follow-up

automated campaigns to your customers. Enable them once, count the sales forever.

And what about newsletters? You can send newsletter-like messages to your Messenger subscribers as well. We call it Instant Campaigns, merchants use it like they used the email newsletters: they announce new arrivals, fresh content, sales, and other promotions.

Your customers are on Facebook

After analyzing 15k Shopify stores using Recart, we found that most of the stores rely on Facebook or Instagram traffic. This means that most of your traffic can subscribe to your list seamlessly and have a better experience than ever.

Of course, you can have email as well

You can use both email and Messenger on Wheelio. However, this is only advised if your widget offers a pre-tick. Otherwise, the subscribers won’t be forced to tick the Messenger box and they can subscribe with email-only:

Wheelio offers email + Messenger opt-in as well

How to Grow Your Messenger List with Wheelio and Recart

1) Install both Wheelio and Recart apps on your Shopify store. Get Wheelio from here and Recart from here.

2) Enter the Recart app (Shopify Admin – Apps – Recart), go to your Messenger menu and connect a Facebook page you’d love to use for message sending.

3) Enter the Wheelio app (Shopify Admin – Apps – Wheelio), scroll down to find the ‘Messenger ONLY Subscription’ section. Enable the Messenger Subscription.

 

4) The connection is live! Check out your Wheelio popup, you should see the Recart Messenger widget under your CTA button. From now, your players will also subscribe to your Recart Messenger list.

5) Head back to the Recart app and set up your automated campaigns. Go to Recart – Messenger – Automated Campaigns to customize and enable the campaigns you’d love to run on autopilot.

Enable your Auto Campaigns, like the Messenger Receipt

The most popular campaigns are the Abandoned Cart and the Order Receipt campaigns. They will make a lot of $$$ for you. Learn more about the Recart Automated Messenger Campaigns here.

7) Make sure you subscribe as many customers as you can. Enable a Recart Messenger Widget under your Add to Cart button. For instructions, click here.

Offer discount for Messenger subscribers with the Recart Discount Widget

8) Follow your list growth on Recart – Messenger Dashboard. (It refreshes every 15 minutes.)

Wait at least for the first 100 subscribers before you send your first instant campaign. Learn how to send Instant Campaigns here.

9) You’re all set! Now you grow your email and Messenger list simultaneously. Don’t forget to customize and enable your Messenger Auto Campaigns.


Enjoy the most powerful ecommerce marketing tool; now it’s all yours!

I bet you have a bunch of questions about Messenger Marketing and the new Recart x Wheelio integration. I prepared a small FAQ for you.

Will the Messenger widget appear ‘pre-checked’?
Facebook will only allow the pre-check if you implemented the widget before October 6, 2017. Most of the merchants are unchecked. If you’re too, we recommend you using the Wheelio Messenger-only popup.

How can I make my widget pre-checked? 
If you didn’t implement the widget before Oct 6, there’s nothing you can do. Facebook sets about the pre-check remotely on your store URL. There’s no workarounds, no tricks you can do.

Can I subscribe Facebook users? Or just Messenger users?
The ‘Messenger Marketing’ term can be misleading because your target audience is all Facebook users. All Facebook users can subscribe to your Recart Messenger list. That’s a potential 2b+ Facebook users vs. the 1.2b Messenger users.

Do I have to enable the Recart Messenger Widget, too?
You don’t have to, but we firmly recommend it. It helps you capture the users who Wheelio misses. Click here for installation instructions.

Does Wheelio subscribe the Facebook users? Or Recart does that?
Wheelio displays Recart’s widget. The actual subscription is made by Recart.

Where can I see my Messenger subscribers?
You can follow your list growth in your Recart Messenger Dashboard.

Do I pay based on subscribers?
Nope, Recart is not that company. We only charge you for the real performance, the extra sales we make for you. Starting from $29 a month. Learn more about our fair pricing here.

I can’t see my widget on the Wheelio popup, what can I do?
Please double-check that you followed all steps from #1 to #8 and check it from an incognito window. If the widget still doesn’t appear, please contact the Recart support.

Will Recart send Abandoned Cart Messenger automatically?
If you enable that campaign on Recart – Messenger – Auto Campaigns: Yes! 🙂 Learn more about our automated campaigns here.

  • Bob

    This is going to get customers facebook account banned. Read their policy here: https://developers.facebook.com/docs/messenger-platform/policy-overview/
    Facebook clearly states you CAN NOT send promotion emails to customers after the 24 hour window. Only subscriptions are exempt and subscribes are only allowed for the following:
    News: Integrations whose primary purpose is to inform people about recent or important events, or provide information in categories such as sports, finance, business, real estate, weather, traffic, politics, and entertainment.
    Productivity: Integrations whose primary purpose is to enable people to manage their personal productivity with tasks, such as managing calendar events, receiving reminders, and paying bills.
    Personal trackers: Integrations that enable people to receive and monitor information about themselves in categories such as fitness, health, wellness, and finance.

  • Bob

    Simply stated: You can not message customers with product promotions after a 24 hour window of initial contact. Facebook has Messenger ads now so they are not going to let you promote to your Messenger customers for free. You can send them content but not promotions for products. If you do, your Facebook Account will be banned.